Latest News from Anthony Franco

The curse of marketing buzzwords

Sat, 03 Oct 2009 18:58:12 EDT

Found this funny interactive agency description on an internets today, I removed the agency name to protect the guilty XYZ offers interactive services across strategy, ideation and professional services delivery. Built on enterprise methodologies and rooted in entrepreneurial spirit, XYZ has focused on web 2.0’s strategic transition from cutting-edge niche to monetized enterprise initiatives with social [...]

Rich Internet Applications (RIAs) Are Dead

Wed, 12 Aug 2009 16:44:49 EDT

Over the last several months, we’ve been discussing with our clients the value of user experience. I’ve noticed a shift in our industry, one that I think is worth mentioning. First, a bit of history. EffectiveUI started as a Flash development company – Me, Andy, Drew, Geoff, Jim, Sean, RJ; all were admiring our ability to [...]

EffectiveUI Makes Inc. 500 List

Wed, 12 Aug 2009 13:50:15 EDT

Whoa, check this out. We just made the prestigious Inc. 500 list ! #55 no less!! Crazy how this little, 4 year old company has become all grown up so fast. Kudos to the whole team here! We also made: #5 company run by a woman (for my money, we have the best CEO in the world, not [...]

Microsoft’s Bing kicks Google’s behind

Fri, 10 Jul 2009 10:27:39 EDT

At the surface, Microsoft’s Bing may look like Google, but once you dig in a bit you notice a lot of nice little enhancements that make a huge diference. I’ve only been using Bing for the last 2 hours and I’ve already decided it is my new favorite search engine. The search results look very similar [...]

Our site “sucks” no more!

Thu, 09 Jul 2009 16:31:13 EDT

Well, I am excited to say we have launched our new website: http://www.effectiveui.com/ In an earlier post, I talked about the difficulties we were experiencing with designing and building our own website. I think, given our company objectives, the team hit a home run. What did we want to accomplish? Form VS Function Obviously, the site needed to “show” [...]

EffectiveUI & Qwest Featured at Forrester Customer Experience Forum

Tue, 30 Jun 2009 18:42:44 EDT

Rebecca Flavin, our CEO and one of our clients, Stephanie Copeland (Vice President Business Market Solutions at Qwest Communications) presented an awesome session today at the 2009 Forrester Customer Experience Forum. The session was packed (in fact, it was the most attended session of the hour) – it was my first real attempt at being [...]

Apple’s iPhone 3Gs will Change Your Life

Sat, 20 Jun 2009 09:28:35 EDT

It is quite nice working for a company that is constantly adopting new technologies. I can justify purchases of new gadgets to myself saying “its for research, after all I’m in the biz” :D One of my favorite gadgets of course is the iPhone. I went out and bought a first gen iPhone 3 days after [...]

Could Apple Enter the Cloud Computing Market?

Mon, 25 May 2009 11:00:00 EDT

This is total speculation, but I believe it would be very possible for Apple to enter the cloud computing space. A recent article in the Charlotte Observer (found via a mac rumors artile) is claiming they are offering Apple a huge tax break to set up a billion dollar server farm in North Carolina.

Why Our Website Sucks

Tue, 12 May 2009 18:57:32 EDT

First, “suck” is too strong a word. The original goal when we developed our site 3 years ago was to show what we do rather than try to describe what we do with fancy marketing copy. The site certainly does that – we often hear: “I went to your website and instantly understood what an RIA [...]

What Do You Do Guaranteed?

Thu, 23 Apr 2009 17:49:25 EDT

This is the BEST thing I think I’ve ever seen … (thanks tim wood for introducing me to this!)

The iPhone is not an Advertising Platform!

Wed, 15 Apr 2009 23:30:43 EDT

About 4 months ago I wrote a post about the difficulty differentiating with an iPhone application. I forecasted 3 billion downloads and 100,000 applications by the middle of this year - and my calculations are proving accurate with the app store reaching 25,000 apps and 1 billion downloads earlier this year. Since that post, we’ve been a part [...]

The Dawn of the User Experience Agency

Sat, 04 Apr 2009 19:24:14 EDT

Enterprises are realizing that the web is more than a sum of its content - the web is a software platform. In addition to simply delivering content and messaging, the web can deliver utility and drive customer-to-business value. These same enterprises have also spent a tremendous amount of resources to commoditize their data and digital services. Now [...]

Come visit us at Web 2.0 Expo ! Booth 715

Sun, 29 Mar 2009 20:33:33 EDT

Wow, hard to believe this will be out third Web 2.0 event … seems like only yesterday when I was helping Rebecca set up our first booth (and really upsetting the union labor) — This year we have a pretty big booth, and some cool announcements. I’m also speaking Michael Clark (VP @ Photobucket) on [...]

Upgrade to Web 2.0 Fast and Easy!

Sun, 29 Mar 2009 12:38:17 EDT

I am so glad I came across this sight. They have developed an easy way for the masses to ride this Web 2.0 trend… In case you do not believe this is an actual site : buzzbot demo

Microsoft Mix Session - 10 Ways To Fail

Mon, 23 Mar 2009 17:57:06 EDT

Had a fun session last week at Mix in Vegas… Top 10- ways at fail at software development. I had an hour and 15 minutes, but I talked really fast and got it done in 40 :) Microsoft filmed the session: http://videos.visitmix.com/MIX09/C06F Here is the list I go through … DO NOT UNDERSTAND THE END USER TRUST DEVELOPERS TO MAKE [...]

EffectiveUI's New Executive Team Members

Mon, 16 Mar 2009 16:20:03 EDT

EffectiveUI recently added to its executive team to help communicate the benefits of providing exceptional user experiences across Web, mobile and desktop applications and to maintain service excellence as the company continues to experience growth. The recent appointments of Rebecca Flavin, chief executive officer, and Peyton Lindley, executive director, UX design and technology, are a testament to EffectiveUI’s own growth and success and of need for more compelling and engaging user experiences in today’s market.

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

Over the last four years, I have been incredibly fortunate to watch our company grow from Andy, Drew, and myself to more than 100 people. It’s been a tough but exciting road… “bootstrapping” has had its challenges for sure. During our crazy growth, we have always left our CEO position open, always knowing someday we [...]

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST

EffectiveUI’s New Executive Team Members

Wed, 31 Dec 1969 19:00:00 EST