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From the President of EffectiveUI

Anthony Franco

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Latest Blogs from Anthony Franco
Found this funny interactive agency description on an internets today, I removed the agency name to protect the guilty XYZ offers interactive services across strategy, ideation and professional services delivery. Built on enterprise methodologies and rooted in entrepreneurial spirit, X...
Over the last several months, we’ve been discussing with our clients the value of user experience. I’ve noticed a shift in our industry, one that I think is worth mentioning. First, a bit of history. EffectiveUI started as a Flash development  company – Me, Andy, Drew...
Whoa, check this out. We just made the prestigious Inc. 500 list ! #55 no less!! Crazy how this little, 4 year old company has become all grown up so fast. Kudos to the whole team here! We also made: #5 company run by a woman (for my money, we have the best CEO in the world, not [...]
At the surface, Microsoft’s Bing may look like Google, but once you dig in a bit you notice a lot of nice little enhancements that make a huge diference. I’ve only been using Bing for the last 2 hours and I’ve already decided it is my new favorite search engine. The s...
Well, I am excited to say we have launched our new website: http://www.effectiveui.com/ In an earlier post, I talked about the difficulties we were experiencing with designing and building our own website. I think, given our company objectives, the team hit a home run. What did we want...
Rebecca Flavin, our CEO and one of our clients, Stephanie Copeland (Vice President Business Market Solutions at Qwest Communications) presented an awesome session today at the 2009 Forrester Customer Experience Forum. The session was packed (in fact, it was the most attended session of...
It is quite nice working for a company that is constantly adopting new technologies. I can justify purchases of new gadgets to myself saying “its for research, after all I’m in the biz” :D  One of my favorite gadgets of course is the iPhone. I went out and bought a fi...
This is total speculation, but I believe it would be very possible for Apple to enter the cloud computing space. A recent article in the Charlotte Observer (found via a mac rumors artile) is claiming they are offering Apple a huge tax break to set up a billion dollar server farm in Nor...
First, “suck” is too strong a word. The original goal when we developed our site 3 years ago was to show what we do rather than try to describe what we do with fancy marketing copy. The site certainly does that – we often hear: “I went to your website and instantly u...
This is the BEST thing I think I’ve ever seen …  (thanks tim wood for introducing me to this!)
About 4 months ago I wrote a post about the difficulty differentiating with an iPhone application. I forecasted 3 billion downloads and 100,000 applications by the middle of this year - and my calculations are proving accurate with the app store reaching 25,000 apps and 1 billion downl...
Enterprises are realizing that the web is more than a sum of its content - the web is a software platform. In addition to simply delivering content and messaging, the web can deliver utility and drive customer-to-business value. These same enterprises have also spent a tremendous amoun...
Wow, hard to believe this will be out third Web 2.0 event … seems like only yesterday when I was helping Rebecca set up our first booth (and really upsetting the union labor) — This year we have a pretty big booth, and some cool announcements. I’m also speaking Michae...
I am so glad I came across this sight. They have developed an easy way for the masses to ride this Web 2.0 trend…   In case you do not believe this is an actual site : buzzbot demo
Had a fun session last week at Mix in Vegas… Top 10- ways at fail at software development.  I had an hour and 15 minutes, but I talked really fast and got it done in 40 :) Microsoft filmed the session: http://videos.visitmix.com/MIX09/C06F   Here is the list I go through … ...
EffectiveUI recently added to its executive team to help communicate the benefits of providing exceptional user experiences across Web, mobile and desktop applications and to maintain service excellence as the company continues to experience growth. The recent appointments of Rebecca F...
Someone needed to say it - Patents are a joke - companies are waging wars against one another over meaningless software patents. I heard last week (have not confirmed it) that IBM makes $1 Billion (thats with a “B”) a year in licensing their patents to other companies ̷...
Over the past few years, there’s been a ton of buzz word creation; “RIA”, “Web 2.0 & 3.0″, “Semantic Web”, “Social Media”, “Microblogging” “Cloud Computing”, the list goes on. The truth is that all of us ...
Your corporate brand is more than just your logo or your jingle. Your brand is also the emotion raised when someone thinks about your company. When you see the golden arches and the familiar red “M,” your mind recognizes more than simply the McDonald’s logo. It conjures up great value,...
At almost exactly the same time today, Google and Amazon release details of their digital book strategy. Google announced they are putting 1.5 million books, all who’s copyrights have expired, on Android and iPhone applications: http://www.nbr.co.nz/article/google-puts-15-million...
There are many ways to mess up a software project - What I’d like to discuss here is a common misnomer that fix bidding a project somehow mitigates any risk - in fact, fix bidding only increases it. I realize the organizational theory behind this common practice: “Control c...
Recently, Webkit announced CSS Animation - There are several articles claiming that this new feature could hurt the plugin space for Adobe and Microsoft … One of the most commented articles was posted on MacRumors Yesterday… CSS Animation Coming to Safari, Already in iPhone...
This morning I noticed every Google search result was marked as “This site may harm your computer” All results linked to a google warning page. I was not the only one to encounter the issue. Christian Cantrell saw it about the same time I did… By the time I finished w...
I keep hearing complaints that Apple’s restrictions on the App Store are too much - that Apple has not created a truly open marketplace. As recently as last week, I heard a local iPhone developer here in Denver say, “Their restrictive SDK makes it harder to develop and the...
Predictably Irrational: The Hidden Forces That Shape Our Decisions is a brilliant book - a must read for anyone trying to understand people’s decision making processes. The book outline written by Bill Odom sold me (thanks for the referral sean) … a little excerpt: The Powe...
Fun idea from Microsoft - but the viral video is so bad that everyone here thought this was a prank: Do a little digging though and you find out its the real thing:http://seattlepi.nwsource.com/business/395195_msftsong08.html I know that some agencies actually work hard at making thi...
Short Plug: Juan Sanchez just turned me on to a Mac utility, Blogo. It allows me to easily post to various blogs and to update Twitter - It’s a little expensive ($25), so not for the blogger on a budget, but I find it much faster to write using this app than using the “rich...
Everyone is making their predictions for 2009, so I thought I’d make mine for fun… “Web 2.0″ will lose traction - thank goodness! : Executives and investors are tiring of “web 2.0” marketing initiatives and business models (please, nobody try to desc...
For the last year, the industry been hearing a lot about designer developer workflow. Both Adobe and Microsoft are developing tooling that enables designers and developers to integrate more effectively, and iterate on software more rapidly. Let me ask a question that seems obvious: So ...
This is going to sound like I’m selling something, but I promise, I have no financial affiliation with Sliderocket. The service has just made my life so mush easier that i feel like I owe it to them to give them a plug…   I met Mitch Grasso last year at an Adobe event in Sa...
    I’m proud to announce that effectiveui has just launched Effective User Experience. Now available for immediate purchase. No need to worry about costly designers or time consuming usability testing. You don’t even need to reach out and listen to your pesky customers! No...
We have been building iPhone applications for the last 10 months now and we’ve made it on the Apple “short list” of partners for iPhone development. Occasionally someone calls that got ahold of that list to get a proposal from us. A common issue we are seeing right no...
Earlier today I posted about someone posting about somebody else’s post on jobs that are “recession proof” ( gotta love the internets :) That post spawned a request from Jeremy Geelan over at Sys-Con to give my two cents on yet another “recession” related ...
RIAs Can Provide Complex Functionality on the Desktop Adobe AIR, Curl, Google Gears and Mozilla Prism all offer off-line desktop like functionality combined with RIA technology. Do these technologies represent a new kind of client platform? http://www.uiresourcecenter.com/rich-internet...
I just love the no bs tagline here: None of the programmers at LNI are this good looking. But we know IT Makes me want to trust the folks at Liberated Networks right out of the gate… disclaimer: this does not constitute an endorsement, in fact, I’ve never run across this c...
All "Web 2.0" really does is give us a broader set of tools to create better software, and there is almost always an ROI in that!
Cut to early June, Intelligence Gaming sat in our “fishbowl” conference room, and Jim Cheng, one of our senior ui developers, is wearing a headset listening to an amazing audio clip that includes technology called “binaural audio” - Jim spins around in his chair...
I just read an old MacWorld article from Guy Kawasaki, comparing his old 1993 Quadra 800 to an F-15 Eagle fighter… he listed the specs of his Quadra: 33mhz 8megs ram 1gig hd $6399 ($9074 in today’s dollars) I thought it would be fun to see what I could buy today from Appl...
Ray Valdez: Not to fall completely into cynicism, I grant the possibility that positive outcomes exist: synergistic scenarios in which both the organization and the artifact co-evolve to a better place. My question to you: when and where have you seen this happy circumstance?
I had the opportunity to sit and chat with Ray Valdez (gartner analyst) this week. He presented an interesting perspective on adoption of RIA technologies by large enterprises. We started the discussion by asking Ray how he saw us, and how we should communicate our differentiation to t...