From the President of EffectiveUI

Anthony Franco

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The curse of marketing buzzwords

Found this funny interactive agency description on an internets today, I removed the agency name to protect the guilty XYZ offers interactive services across strategy, ideation and professional services delivery. Built on enterprise methodologies and rooted in entrepreneurial spirit, XYZ has focused on web 2.0’s strategic transition from cutting-edge niche to monetized enterprise initiatives with social [...]

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Anthony Franco is President of EffectiveUI, in which role he has the unique opportunity to listen to how companies like eBay, Ford, Random House, Viacom, GE, Dow Jones, and NBC think about the Internet & desktop software, and how innovative thinking can completely change the way they do business. He blogs at http://anthonyfranco.wordpress.com.